• Erica Zeidenberg


    Erica Zeidenberg is referred to as “flogger-in-chief” when it comes to getting clients talked about in the media. A successful, results-oriented public relations professional, she loves working with the press to find stories that gain traction.

    Erica holds a Master’s degree from Boston University in Broadcast Journalism and a B.A. from the University of Rochester.

    Prior to founding Hot Tomato Marketing, she worked as a marketing communications manager at Sun Microsystems and at a telecommunications company. She also worked at a couple of major San Francisco public relations agencies specializing in top tier technology clients.

  • Jenny Keighley

    communications professional

    Jenny Keighley is a seasoned marketing communications professional with more than 10 years of experience in both the corporate and agency worlds. She has worked with both B2C and B2B companies and has significant experience developing and executing public relations campaigns for clients. Areas of expertise include strategic communications, media relations, social media, and media training. Jenny has worked with Hot Tomato since 2015.

    “We have some of the most interesting clients. I love learning about their businesses and helping share their stories with people around the world.”

    Jenny is a graduate of Miami University with a degree in Mass Communications. She earned her Master’s in Communication from Northern Kentucky University. Hobbies include spending time with her husband, chasing their three kids, workout classes, and a good glass (or two) of wine.

  • Tania Soh


    Tania Soh worked six years at a growing SaaS company in the event industry ( as the support team leader, traveling and training users. After marrying her favorite techie nerd and relocating to Northern Virginia, she started working for Hot Tomato Marketing in 2016 and helps with administration and day-to-day operations.

  • Tom Breunig

    Tom Breunig

    communications consultant

    Tom Breunig is a veteran technology communications executive, publisher and investor, with a strong technology background. Based in the Bay Area, he brings more than 20 years of agency and in-house PR and marketing experience in the B2B and B2C technology markets.

    Besides his role as communications consultant, Breunig was publisher and managing editor of Cleantech Concepts, He received a Master’s degree in East Asian Studies from Columbia University and a Fulbright Scholarship for teaching and research in Lille, France.