We wanted to use PR to get our awareness up and create a position as the global thought leader within Snapchat for brands. It would simply not have been possible without the help from Erica and the team behind Hot Tomato.
They managed to get us coverage in Venture Beat and Marketing Land to mention a few of the hundred news mentions over the period (and not counting all the blog and social media mentions). I can definitely recommend collaborating with Erica and Hot Tomato around your positioning.

Thomas Cilius, CEO, Snaplytics